Strategy
Your revenue target, worked back to how many new customers it takes and what each can cost.
Under0.5%
of digitally native brands have reached $100M in revenue
The people you already reach get more expensive to reach again, and the ads that got you here stop finding anyone new.
Creative is the new targeting. Different ads reach different people. Most brands make too few and split the work across 3 or 4 agencies.
AND is the agentic acquisition engine for consumer brands
We run the program. ANDi is the software behind it. It reads your brief and your data, scores every creator with the reasons, and takes the next step inside limits you set.
- BriefWrite a few lines. It asks what you left out.
- ScoreIt ranks every creator against your brief and shows why.
- ListenIt finds who’s already posting about you, and about the brands you lose to.
The Engine
We operate brands in beauty. We built the creative, scaled the creators and developed the software to grow them. Now we do it for you.
It replaces the complexity and cost of managing multiple agencies. Finding your next customer should be this simple.
Creative
We work out who buys and why, then make ads for each persona. New ads every week.
Creators
Our network, built from the brands we operate, Morphe and Kopari. Thousands of creators, deepest in beauty and wellness. Their videos run as ads from their own handles.
Media buying
Every ad starts small. The ones that win new customers inside your cost limit get the budget.
Landing pages
We plan the page with the ad, so each persona lands on what they clicked for. We’re starting to build the pages too.
Measurement
Every week you hear what a new customer cost, counted from your own sales. Then what we’re scaling and what we’re cutting.
6 steps, 1 teamExpanded reachNew customers
Everyone does a piece. We do all of it.
How we get paid
We work as part of your team.
1
Base fee
Sized to the team on your account.
2
Share of spend
A share of the spend we run, so the fee moves as spend grows.
3
Audit first
Every engagement starts with a free audit. It takes about a week, and it can end in a no.
Free audit. About a week.
Find your next customers
A free read of your account, your creative and your category. It takes about a week. Yours to keep either way.
Start with an auditDirect to the founder. michael@andstudio.nyc